Die Entwicklung der zentralen Bausteine zur erfolgreichen Projektrealisation: Werbemittel- und Serviceportfolio werden angepasst, technische Konzeptionen abgestimmt, die Markteinführungskampagne sowie Beratungs- und Betreuungskonzepte ausgearbeitet. In der konzeptionellen Phase werden Konfiguration der Werbemaßnahmen und Module, Qualitätssicherung, regelmäßige Tests und Abstimmungen übergreifender Prozesse in Hinblick auf Wirtschaftlichkeit und Effizienz überprüft.
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